Multi-Brand Emailer Designs

Overview: This project is a curated showcase of promotional and campaign emailers designed for multiple international retail brands, including ZARA Home, Pull&Bear, Mango, Reserved, and Sunglass Hut. Each emailer was crafted to align with the brand’s visual identity while maintaining clarity, hierarchy, and strong call-to-action placement. Objective: The goal was to create visually engaging email designs that effectively communicate promotions, new arrivals, and key brand messaging—while remaining functional, responsive-friendly, and ready for CRM deployment. My Role: -Designed end-to-end email layouts for multiple brands -Adapted visual language, typography, and color systems per brand -Prepared all assets for CRM integration and interactivity -Collaborated with CRM teams to ensure smooth handoff Process: -Using Adobe Photoshop and Adobe Illustrator, I designed each emailer with a strong focus on visual hierarchy, readability, and brand consistency. -Once the designs were finalized, I sliced the emailers into individual components and delivered them to the CRM team, allowing interactive elements—such as buttons, banners, and product sections—to be linked accurately. Special attention was given to: -Clear CTA placement -Scannable layouts for quick user engagement -Consistency across different campaign types and brands -Flexibility for dynamic content insertion Brands Featured: -ZARA Home -Pull&Bear -Mango -Reserved -Sunglass Hut Outcome: The final emailers were successfully deployed across multiple campaigns, supporting brand communication and promotional goals. This project highlights my ability to design within diverse brand systems while delivering functional, marketing-ready assets that bridge design and CRM execution.