Sunglass Hut – Singles Day Sale Campaign

Overview For Sunglass Hut’s Singles Day Sale, I was tasked with creating a set of trendy, art-driven static visuals for their social media platforms. The goal was to deliver a bold, contemporary campaign that clearly communicated the promotional message while aligning with Sunglass Hut’s stylish, fashion-forward brand identity. Concept Singles Day is all about individuality and self-expression. The creative direction centered on an artsy, editorial-inspired aesthetic that highlighted confidence, personality, and the joy of treating yourself. The visuals needed to be instantly eye-catching and shareable, while keeping the sale message clear and accessible. Process Using Adobe Illustrator and Photoshop, I explored multiple layout styles, color palettes, and graphic elements that balanced trendiness with brand recognizability. This included: Blending contemporary collage graphics with sleek product imagery Incorporating bold typography to emphasize sale messaging Experimenting with layering, textures, and playful compositions Ensuring adaptability for different social formats (Instagram, Facebook, Stories) Throughout the process, I refined several variations to achieve the right balance between artistic expression and strong promotional clarity. Deliverables Static hero visuals for key campaign posts Multiple format adaptations for Instagram, Facebook, and Stories Cohesive visual assets designed for cross-platform consistency Outcome The final campaign delivered a modern, visually striking look that resonated with Sunglass Hut’s audience and elevated the Singles Day messaging. The creative direction brought an expressive, fashion-centric energy to the promotion while staying true to the brand’s premium aesthetic.